I didn’t start this business to become a boss babe.

Or to hustle my way to burnout.

Or to sell $10K branding packages to people who weren’t even sure who they were yet.

I started this business for freedom — creative freedom, financial freedom, and that deep exhale kind of freedom that happens when your work actually feels like you.

And because I’m equally right- and left-brained — spreadsheet lover, tarot reader, brand strategist, creative director — I could never find a job that let me use all of me. I’d always end up in roles that asked me to pick a lane. Be creative or strategic. Intuitive or professional. Empathic or efficient.

So I built a business that lets me be all of it — and now, I help other conscious entrepreneurs do the same.

I work with wellness professionals, intuitive guides, coaches, herbalists, creatives — people who are helping people. I help them shape their brand, clarify their message, and share their work with the world in a way that feels aligned, authentic, and not like everyone else.

And because I know not everyone can afford custom services, I also create DIY tools, templates, and semi-custom kits — so you can move forward even when you’re bootstrapping.

At the end of the day, I believe your brand should look like you.

It should sound like you.

It should feel like home to the people you’re here to serve.

I travel full-time with my husband and our two rescue dogs, chasing seasons across the Southwest. We live in a fifth wheel, spending time in places like Flagstaff, the Grand Canyon, and the open skies of New Mexico. Nature is kind of our therapy — and it’s where I do my best thinking.

I’ve been sober since 2022. I’ve healed from chronic illness. I’ve lived multiple creative lives — as a nationally ranked tennis player, an accountant (yes, really), a yoga teacher, a tarot reader, and now, a brand strategist.

I believe in doing business differently.

In trusting your gut.

In blending spreadsheets and soul.

✨ If this resonated with you, you’ll probably love my weekly emails.

They’re one part pep talk, one part creative spark — with zero fluff.