I didn’t start this business to become a boss babe.

Or to hustle my way to burnout.

Or to sell $10K branding packages to people who weren’t even sure who they were yet.

I started this business for freedom — creative freedom, financial freedom, and that deep exhale kind of freedom that happens when your work actually feels like you.

The Blend of Creative and Strategic Branding

Because I’m equally right- and left-brained — spreadsheet lover, tarot reader, brand strategist, creative director — I could never find a job that let me use all of me. I’d always end up in roles that asked me to pick a lane. Be creative or strategic. Intuitive or professional. Empathic or efficient.

So I built a business that lets me be all of it — and now, I help other conscious entrepreneurs do the same.

I work with wellness professionals, intuitive guides, coaches, herbalists, creatives — people who are helping people. I help them shape their brand, clarify their message, and share their work with the world in a way that feels aligned, authentic, and not like everyone else.

This work lives at the intersection of creative and strategic branding. It holds both intuition and structure. Both artistry and accountability.

Accessible Tools for Conscious Entrepreneurs

And because I know not everyone can afford custom services, I also create DIY tools, templates, and semi-custom kits — so you can move forward even when you’re bootstrapping.

At the end of the day, I believe your brand should look like you.

It should sound like you.

It should feel like home to the people you’re here to serve.

A Business Built on Freedom + Alignment

I travel full-time with my husband and our two rescue dogs, chasing seasons across the Southwest. We live in a fifth wheel, spending time in places like Flagstaff, the Grand Canyon, and the open skies of New Mexico. Nature is kind of our therapy — and it’s where I do my best thinking.

I’ve been sober since 2022. I’ve healed from chronic illness. I’ve lived multiple creative lives — as a nationally ranked tennis player, an accountant (yes, really), a yoga teacher, a tarot reader, and now, a brand strategist.

I believe in doing business differently.

In trusting your gut.

In blending spreadsheets and soul.

✨ If this resonated with you, you’ll probably love my weekly emails.

They’re one part pep talk, one part creative spark — with zero fluff.