I’ve watched too many entrepreneurs spend thousands of dollars on a strategist, only to end up with a plan that feels like it came off a conveyor belt. Same funnel. Same email scripts. Same language that doesn’t sound like them at all.

This is what happens when the industry pushes copy-paste strategies.

It’s the promise of certainty: “Follow these exact steps and you’ll go viral.” The bro marketing version sounds even louder — Do this and you’ll make six figures in 30 days. Run this ad and you’ll never have to sell again.

However, no matter how expensive the strategist or how polished the system, if it doesn’t honor the uniqueness of your brand voice and the way you connect, it won’t work for long.

That’s where soulful marketing comes in.

Because soulful marketing isn’t about formulas. It’s about resonance.

And resonance can’t be copy-pasted.

Soulful Marketing and the Season of Letting Go

The equinox is a threshold — a moment when light and dark hold equal measure before tipping toward what’s next.

Nature reminds us that cycles are essential. Trees release their leaves, not because they’ve failed, but because it’s time to let go. They trust the rhythm of what comes next.

Business has seasons too.

Often, what needs to be released isn’t a client or a program, but the strategies we’ve been clinging to. The sales script that never sounded like us. The funnel that promised results but felt like pressure. The strategist who said, “This works for everyone,” when really — it only worked for them.

So this season invites us to let those things fall away. Notice the weight of what isn’t yours. Trust that when you release what doesn’t fit, you make space for something more alive.

Why Soulful Marketing Creates Authentic Connection

Soulful marketing begins with identity.

It starts with who you are, how you connect, and the natural rhythm of your brand. For some, that rhythm is grounded and slow. For others, it’s bold and visionary. For many, it’s nurture — creating a container of safety, trust, and care.

When your marketing reflects that rhythm, your audience feels it. They don’t just read your words. Instead, they sense the energy underneath.

That’s the difference between another post in their feed and something that makes them pause — something that makes them feel seen.

In other words, soulful marketing doesn’t rely on being louder or shinier. It relies on being true.

Why Copy-Paste Strategies Fail in Soulful Marketing

I once worked with someone in the nutrition space who had invested heavily in a strategist. Unfortunately, this strategist’s entire background was B2B. As a result, every recommendation leaned on high-pressure sales tactics: “buy this now,” aggressive CTAs, language designed to push.

Yet this client’s entire brand was nurture-based. Their natural way of connecting was slower, gentler, more relational. Their audience wasn’t looking for a hard sell. They wanted support.

The result? Friction everywhere. The words didn’t sound like them. The strategy didn’t match their energy. Their business began to struggle.

By the time they realized the misalignment, they had already invested so much money that it felt almost too late to right the ship.

That’s the cost of copy-paste strategies.

They strip out the most important part of your brand: you.

And just to be clear — there’s nothing wrong with templates or guides. I create them myself, and they can be powerful tools when they’re flexible. In fact, when you infuse them with your own voice and energy, they become supportive. Without that, though, they’re just words on a page.

Discovering Your Natural Style for Soulful Marketing

Each of us has a natural way of connecting. Some lead with wisdom and grounded presence. Others with spark and vision. Some with intimacy. Others with story.

Soulful marketing is about honoring that. It’s about noticing your natural element and building from there.

For example, when I officiated my niece’s wedding in Moab, I stood on a trail crest surrounded by red rock and silence. I spoke words about love, resilience, and commitment — words that rose up in the moment. They weren’t scripted. They weren’t polished. They were raw and true.

That’s how soulful marketing feels when it’s aligned. It’s not about delivering the “perfect” line. Instead, it’s about the energy that carries your words.

When you let yourself connect from that place, people feel it. So that’s where trust is built — not from urgency, not from promises of going viral, but from resonance.

Soulful Marketing Next Steps

This season, let yourself release what was never yours. Let the copy-paste formulas fall like leaves.

Because the more you align with your own rhythm, the more your audience can actually feel you. And that’s where authentic connection begins.

If you’re not sure what your natural rhythm looks like yet, I created something to guide you:

✨ Take the What Is Your Brand Element? Quiz — and discover the way your brand naturally attracts, connects, and sells.

Because the most sustainable strategy isn’t the one that promises overnight success. It’s the one that feels like home.