Root + Ritual

I’ve watched too many entrepreneurs spend thousands of dollars on a strategist, only to end up with a plan that feels like it came off a conveyor belt. Same funnel. Same email scripts. Same language that doesn’t sound like them at all. This is what happens when the industry pushes copy-paste strategies. It’s the promise […]

DIY branding gives you freedom — but it can also create hidden blocks. From inconsistent visuals to neglecting your story, these 10 common mistakes quietly slow growth. Here’s how to spot them — and how the Self-Made Brand Suite™ can help you move forward with clarity.