What’s a Semi-Custom Brand Kit?

A flexible, budget-friendly way to build a beautiful, cohesive brand — without the overwhelm.

A flexible, budget-friendly way to build a beautiful, cohesive brand — without the overwhelm.

what's included?

Primary + alternate logo templates

Curated color palette with hex codes

Font pairings using free Google Fonts

Moodboard & visual direction

Editable Canva templates for social media

Brand guide + walkthrough customization tips

Find the One That Feels Like You

These kits are designed to meet you where you are. Whether you’re starting fresh or re-aligning, you’ll find a visual identity that feels like home.


These kits are designed to meet you where you are. Whether you’re starting fresh or re-aligning, you’ll find a visual identity that feels like home.


Sage & Stone

Vibe: Earthy, grounded, intuitive

Make It Yours

Ideal For: Healers, wellness brands, holistic coaches, nature-inspired creatives

A soft, neutral-toned identity rooted in calm confidence. Includes muted greens, warm beige tones, and natural serif fonts with subtle detail. Think sandstone, sagebrush, and balance.


Color Palette: Sage, clay, sand, deep moss

Fonts: Organic serif + soft sans-serif pairing

Lumen

Vibe: Clean, minimal, elevated

Ideal For: Consultants, service pros, creatives, modern brands

This minimalist identity is all about quiet power. Crisp layout, high contrast, and timeless fonts create a clean canvas for your ideas to shine. White space, black ink, and golden light.


Color Palette: Ivory, graphite, pale gold, slate

Fonts: Sleek serif + modern sans

Field Notes

Vibe: Feminine, soft, modern-boho

Ideal For: Coaches, creatives, makers, storytellers

A warm, romantic palette with delicate fonts and a nature-inspired feel. It balances ease and elegance — perfect for brands that lead with story and soul.

Color Palette: Blush, terracotta, cream, olive

Fonts: Handwritten script + elegant serif

Hollow & Rise

Vibe: Bold, high contrast, editorial

Ideal For: Designers, strategists, creatives who want to make a statement

This identity makes a striking first impression — graphic shapes, strong contrast, and edgy serif type. For brands that want to feel sharp, magnetic, and unapologetic.

Color Palette: Charcoal, bone, ink, clay

Fonts: High-contrast display serif + tight sans-serif

Brightline

Vibe: Playful, fresh, optimistic

Ideal For: Creatives, educators, wellness brands, playful product lines

Energetic and full of personality. This kit uses bold color blocks, clean layouts, and friendly sans-serif fonts. Fun but still intentional — designed to bring warmth and clarity to your brand.

Color Palette: Cobalt, sunshine, peach, cream

Fonts: Rounded sans-serif + geometric accent type

Not quite sure which one’s your match?

A Brand Alignment Session can help you get clear before you commit — or just give you space to talk it out with someone who gets it.


Back to Brand SuiteBook a Clarity Session