Brand Guide
Walkthrough and tips to help you customize everything with confidence.
Social Templates
Customizable Canva posts to keep your brand cohesive online.
Aesthetic snapshot to guide your visuals.
Moodboard
Font Pairings
Free Google Fonts styled for clarity and flow.
Curated colors with hex codes for visual consistency.
Color Palette
Logo Templates
Primary + alternate logos, fully editable in Canva.
What’s Inside Every Kit
A full brand foundation — designed for clarity, ease, and customization.
A full brand foundation — designed for clarity, ease, and customization.
Find the One That Feels Like You
These kits are designed to meet you where you are. Whether you’re starting fresh or re-aligning, you’ll find a visual identity that feels like home.
These kits are designed to meet you where you are. Whether you’re starting fresh or re-aligning, you’ll find a visual identity that feels like home.
Sage & Stone
Vibe: Earthy, grounded, intuitive
Ideal For: Healers, wellness brands, holistic coaches, nature-inspired creatives
A soft, neutral-toned identity rooted in calm confidence. Includes muted greens, warm beige tones, and natural serif fonts with subtle detail. Think sandstone, sagebrush, and balance.
Color Palette: Sage, clay, sand, deep moss
Fonts: Organic serif + soft sans-serif pairing
Lumen
Vibe: Clean, minimal, elevated
Ideal For: Consultants, service pros, creatives, modern brands
This minimalist identity is all about quiet power. Crisp layout, high contrast, and timeless fonts create a clean canvas for your ideas to shine. White space, black ink, and golden light.
Color Palette: Ivory, graphite, pale gold, slate
Fonts: Sleek serif + modern sans
Field Notes
Vibe: Feminine, soft, modern-boho
Ideal For: Coaches, creatives, makers, storytellers
A warm, romantic palette with delicate fonts and a nature-inspired feel. It balances ease and elegance — perfect for brands that lead with story and soul.
Color Palette: Blush, terracotta, cream, olive
Fonts: Handwritten script + elegant serif
Hollow & Rise
Vibe: Bold, high contrast, editorial
Ideal For: Designers, strategists, creatives who want to make a statement
This identity makes a striking first impression — graphic shapes, strong contrast, and edgy serif type. For brands that want to feel sharp, magnetic, and unapologetic.
Color Palette: Charcoal, bone, ink, clay
Fonts: High-contrast display serif + tight sans-serif
Brightline
Vibe: Playful, fresh, optimistic
Ideal For: Creatives, educators, wellness brands, playful product lines
Energetic and full of personality. This kit uses bold color blocks, clean layouts, and friendly sans-serif fonts. Fun but still intentional — designed to bring warmth and clarity to your brand.
Color Palette: Cobalt, sunshine, peach, cream
Fonts: Rounded sans-serif + geometric accent type
Sage & Stone
A soft, neutral-toned identity rooted in calm confidence. Includes muted greens, warm beige tones, and natural serif fonts with subtle detail. Think sandstone, sagebrush, and balance.
- Vibe: Earthy, grounded, intuitive
- Ideal For: Healers, wellness brands, holistic coaches, nature-inspired creatives
- Color Palette: Sage, clay, sand, deep moss
- Fonts: Organic serif + soft sans-serif pairing
Lumen
This minimalist identity is all about quiet power. Crisp layout, high contrast, and timeless fonts create a clean canvas for your ideas to shine.
- Vibe: Clean, minimal, elevated
- Ideal For: Consultants, service pros, creatives, modern brands
- Color Palette: Ivory, graphite, pale gold, slate
- Fonts: Sleek serif + modern sans
Field Notes
A warm, romantic palette with delicate fonts and a nature-inspired feel. It balances ease and elegance — perfect for brands that lead with story and soul.
- Vibe: Feminine, soft, modern-boho
- Ideal For: Coaches, creatives, makers, storytellers
- Color Palette: Blush, terracotta, cream, olive
- Fonts: Handwritten script + elegant serif
Hollow & Rise
This identity makes a striking first impression — graphic shapes, strong contrast, and edgy serif type. For brands that want to feel sharp, magnetic, and unapologetic.
- Vibe: Bold, high contrast, editorial
- Ideal For: Designers, strategists, creatives who want to make a statement
- Color Palette: Charcoal, bone, ink, clay
- Fonts: High-contrast display serif + tight sans-serif
Brightline
Energetic and full of personality. This kit uses bold color blocks, clean layouts, and friendly sans-serif fonts. Fun but still intentional — designed to bring warmth and clarity to your brand.
- Vibe: Playful, fresh, optimistic
- Ideal For: Creatives, educators, wellness brands, playful product lines
- Color Palette: Cobalt, sunshine, peach, cream
- Fonts: Rounded sans-serif + geometric accent type
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What’s a Semi-Custom Brand Kit?
A flexible, budget-friendly way to build a beautiful, cohesive brand — without the overwhelm.
A flexible, budget-friendly way to build a beautiful, cohesive brand — without the overwhelm.
what's included?
Primary + alternate logo templates
Curated color palette with hex codes
Font pairings using free Google Fonts
Moodboard & visual direction
Editable Canva templates for social media
Brand guide + walkthrough customization tips
