I remember sitting at my laptop with about 27 tabs open—Pinterest boards full of color palettes, three different Google Docs named some variation of “launch copy draft,” and a vague sense that I should probably build a landing page? Somewhere?

It was a lot. And it was lonely.

I knew I had something real to share. But figuring out how to make it all look real? That felt impossible. Especially without a huge budget or a team.So, in the spirit of making this easier for the next intuitive, creative, heart-led entrepreneur—here are the templates I wish I had when I launched my first offer.

1. A Launch Checklist That Actually Made Sense

Not the kind made by tech bros who assume you have a team of ten and a Facebook ads budget. I mean a checklist that says: here’s how to tell people what you’re doing, here’s when to send your emails, and no, you don’t need a funnel with 47 steps.

Just a calm, clear map to get the word out in a way that feels doable.

2. A Brand Kit That Didn’t Feel Generic

Back then, I was Googling “modern boho logo ideas” and hoping I’d land on something that didn’t scream Canva freebie. I needed a kit that felt like me—thoughtful, a little witchy, kinda desert-y—without starting from scratch or spending thousands.

This is why I built semi-custom brand kits into my DIY Suite. They’re for the in-between stage: when you’re past the “just wing it” phase but not ready for custom.

3. A Welcome Email Sequence Template

I had no clue what to say when someone joined my list. Should I introduce myself? Offer a coupon? Send a prayer? (I did all three. It was… a lot.)

What I needed was a template that helped me sound like me—warm, grounded, and helpful—without second-guessing every word.

4. Canva Templates That Actually Looked Polished

Even as a designer, I found myself spending way too much time tweaking every little thing. I didn’t need more design options—I needed simple, streamlined templates that helped me move fast while still looking intentional.

5. A Simple Way to Keep It All Organized

No 12-tab Notion dashboard. No color-coded Trello board with automations. Just a simple space where I could see what needed to happen, when.

---

If you’re in that messy, beautiful stage of building something that matters—I see you.

That’s why I created The Empowered Brand category within my blog, Root & Ritual. It’s where I share the tools, mindset shifts, and real-talk strategies I wish I had when I was starting out.

You don’t need to fake it. You don’t need to burn out.

You just need the right support, delivered in a way that respects your rhythm.

Want to take your next aligned step? Grab the Brand Clarity Workbook or explore semi-custom brand kits to make it easier (and more you).